Client — XQ America
Agency — Media Arts Lab Los Angeles
Role — Creative Director / Senior Copywriter
The Super School Project, backed by $100 million, aims to revolutionise high school education in America. XQ launched a year-long competition, rallying students, educators, leaders, and innovators to reimagine the American high school experience. We were tasked with promoting the project from launch to legacy. Ten winners were awarded $10 million each to advance their school designs.
Led by Russlynn Ali and Laurene Powell Jobs, with board members Geoffrey Canada, Marc Ecko, Michael Klein, and Yo-Yo Ma
Content series celebrating grassroots educational activism
Super School Bus Tour visiting cities across the US with interactive iPad wall and voice recording booth
xqsuperschool.org — key source of knowledge for school designers and stakeholders
XQ values print campaign and school design winner announcements